In this post, I will be sharing 11 black-owned beauty brands you will love to support.
As I watch in terror and disgust at everything that is happening in this world, all I can think of are ways that I can use my platform to make a difference. Or at least not be part of the problem. I know that if I want to be a true ally, I need to take action. And I was inspired by seeing so many using their platforms to highlight and introduce black-owned businesses, artists, and content creators.
In particular, the initiative that Sharon Chuter took and created Pull Up or Shut Up, where she gave beauty brands 72 hours to publicly release the number of black people they employ and a break down on how many of them have leadership roles. Some brands have been open and shared their numbers, which, in many cases, highlights the lack of black representation within the company.
But moreover, it’s an eye-opener for consumers that want to be woken and realize that some of the companies we support dont support us back. And while these brands are now “realizing” how un-diverse their company is and are promising change. We, as the consumer, hold power to make a decision and spend our coins wisely. And I don’t know about you, but I will be more conscious of the brands I support.
Below I’m sharing 11 Black-owned beauty brands you will love to support. This said, and even though right now Black Lives Matter is a trending topic, I want to make it very clear that every day is an opportunity to celebrate and uplift the Black culture.
11 Black-Owned Beauty Brands To Support
1. HABD Hair care
HABD Hair Care products developed by Hair Art by Dominique. Dominique created these products to help grow, treat, and keep your real hair healthy under her wonderful styles.
Products to Try: INCREDIBLE MOISTURIZER AND HYDRATING SYSTEM and the GLORIOUS CURLS SYSTEM.
2. Fenty Beauty
Rihanna makes fans and consumers feel seen with each one of her launches.
Products to try: Pro’ Filtr Soft Matte Foundation and SUN STALK’R INSTANT WARMTH BRONZER
3. Beauty Bakerie
“Our mission is to be sweet and sweeten the lives of others. We are committed to encouraging men and women to feel both empowered and beautiful. Beauty Bakerie is a direct reflection of my perseverance and passion for great quality products that enhance the beauty in everyone, every day.”
Products to Try: Beauty Bakerie Face Flour Baking Powder, Milk & Honey Highlighting Powder, and Instabake 3 in 1 Concealer.
4. Pat McGrath Labs
Pat McGrath is a beauty veteran responsible for so many iconic runway looks. But in recent years, she is mostly known for her showstopping brand; Pat McGrath Labs. Which has some of the most stunning packagings ever created and, every swipe of lipstick, eye shadow, and highlighter is basically a guarantee for an iconic look.
Products to Try: Mothership V Eyeshadow Palette- Bronze Seduction and Sublime Perfection Foundation
5. Briogeo
A refreshing deviation from a market saturated with products backed by big-name celebrity stylists and deep-pocketed corporations, Briogeo takes it back to basics, offering a high-performance, hair care collection that is naturally based, yet performance driven to provide visible results.
Products to Try: Don’t Despair, Repair! Deep Conditioning Hair Mask, Scalp Revival Charcoal + Tea Tree Scalp Treatment and B. Well Vegan Omegas + Biotin Supplements
6. Hyper Skin
Hyper Skin creator Desiree Verdejo had such a wealth of beauty knowledge after being surrounded by premium skin-care products she curated, and simultaneously dealing with hormonal breakouts and the dark marks it was causing, she homed in on what was missing. The brand launched with a single product, the Hyper Clear Brightening Clearing Vitamin C Serum, which combines 15 percent vitamin C and vitamin E to clear away hyperpigmentation.
Product to Try: Hyper Clear Brightening Clearing Vitamin C Serum
7. Coloured Raine Cosmetics
Loraine R. Dowdy, is a Brooklyn born, Caribbean descent woman who has founded Coloured Raine in 2013, leaving a high-powered job in the financial industry to pursue her dream. Loraine longed for a cosmetic line that encouraged self-expression and diversity and included shades for people of color. Her aim was to create a stand-out cosmetics line that broke all beauty barriers.
Products to Try: Power Palette, and Damage Control Highlighter Blush Duo
8. TPH by Taraji
We are hair chameleons who celebrate all that your hair can do and will do. Whether you wear weaves, waves, wigs, braids, straight or a curly afro, TPH by TARAJI was created to redefine how you care for your scalp and hair.
Products to Try: Master Cleanse Scalp Treatment Wash, After Dark Overnight Deep Moisture Mask, and Tough Cookie Style Defining Gel
9. Mented Cosmetics
Mented Cosmetics came to life with one question founders KJ Miller and Amanda E. Johnson couldn’t find perfect nude lipsticks and lip liners for deeper brown skin. Since then, the brand has expanded to include foundation sticks, eyeshadows, blushes, and even nail polish.
Products to Try: Liquid Lipstick, High Brow Pencil and Nude Nail Collection
10. Unsun Cosmetics
Founded by Katonya Breaux in 2016, after much frustration by the lack of options within the world of clean sunscreen products for women of color. Unsun Cosmetics was created to provide clean, no-residue options that were kind to the person using it as well as the environment it’s being used in.
Products to Try: Mineral Tinted Broad Spectrum Face Sunscreen and Protect and Smooth Emollient Rich Hand Cream
11. Pholk Beauty
As an academic turned beauty activist, Niambi infuses Pholk with her love and knowledge of the African Diaspora’s healing and herbalist traditions. Her calling is to welcome women of color into the natural skincare space by thinking about both lifestyle and skin needs and crafting a brand narrative that celebrates women of color as innovators of culture.
Products to Try: GlowUp Mask with Apple + Hibiscus, Werkacite Beauty Balm and Get Your Glow On Daily Ritual Set
Disclaimer: Affiliate links are used in this post. If you purchase via my link I receive a small percentage of the sale at no additional cost to you. It helps support my blog and I only recommend products and services that I use and love. Thank you for your support.
